Yahoo! Local & Maps Blog

Here in the San Francisco Bay Area, us insiders know that the difference between Hwy 101 and Hwy 280 is like the difference between the mall ring-road on the Saturday before Christmas and the Autobahn. Some of us will go through some awfully long detours just to get to our favorite freeways, but it’s not always easy to know the best way to get there. It can also mean that online maps aren’t as relevant because you might be coming at your destination from an unexpected direction.

Now following your favorite freeway on Yahoo! Maps is as easy as drag & drop. Once you get your directions to your destination, if you don’t quite like what you see, you can pick up your route and drop it somewhere else, and we’ll drive you through the area you select in the most efficient manner. If that’s still not quite right, you can tug on the route again until it’s perfect. Of course you can undo your through-points whenever you like, or go back to your original route. We’ll even tell you the difference in mileage and estimated time between your personalized route and our fastest route. This would be great for long trips where you want to see some interesting detours or scenic routes.

In addition to our personalized routes, we’ve made a few other changes. Searching for businesses on a map just got more informative. Inside the business popups on the map there are now photos and user review quotes, and we’ve also re-formatted the list view to make it easier to understand your results. Yahoo! Maps is now a bit faster, and we’ve fixed a couple of our favorite pet-peeves, like being able to save as many addresses as you’d like.

We hope you like the new functionality.

Happy drag & dropping,

Michael Lawless - Sr. Product Manager, Yahoo! Maps

Make your blog posts map-happy with the new Yahoo! Shortcuts for Wordpress (beta). This is the same treatment that you may have seen inside Yahoo! Mail, News, or Travel.

Although Yahoo! Shortcuts will provide Flickr photos for your top terms, financial charts for companies such as Yahoo! Inc., and help you find out more about that HP Pavilion dv9500t you’ve been looking at, we’re especially partial to the Yahoo! Maps shortcut.

For example, if I were to put 701 First Ave, Sunnyvale, CA in the body of my post (as I just did), the plugin will auto-detect that there is mapping context, and give me the option of having an appropriate link. Inside the shortcut (rollover the address above to see it) you can expand to a popup which has links to see a full sized map, get driving directions, and search for nearby businesses.

There’s additional discussion on Yahoo! Search Blog, and in Yodel Anecdotal, so follow the links to read more.

Michael Lawless - Sr. Product Manager Yahoo! Maps, and ylocalblog caretaker.

You may have noticed that Yahoo! Local has undergone several front-end enhancements since its big makeover in August 2007. A couple of signficant changes took effect recently, namely, search refinement has been extended to allow users to drill down upon the exact businesses they seek. For instance, should you find yourself hankering for a family-friendly, California restaurant located within 10 miles of your home, you can make use of the Atmosphere, Distance, and Category locators to more readily identify the best options. To tighten results even more, filter by increasing the distance or narrowing to the highest rated restaurants.

In an effort to keep you better connected to new reviews from the people and places you prefer, Yahoo! Local now offers RSS feeds on key areas of the site so you can receive updates as they become available (Hint: look for the radiating RSS symbol ).

From our city guide pages, you can choose to “Add RSS” for recent reviews and stay abreast of users’ varied experiences with local businesses. If you encounter a great review from a particular user, click on a picture or name in order to view that user’s profile page and add an RSS feed to get his or her future reviews. Finally, you can establish an RSS feed to get notified when Yahoo! Local users comment on your reviews. Just navigate to your MyLocal profile page, scroll to the “comments on your reviews” section, and click to “Add RSS.”

Finally, a first review on a business really does get the ball rolling in providing valuable insights to other Yahoo! Local users. In an effort to encourage users to contribute that essential first review, you may have noticed the First Reviewer attributions that now appear on business details pages. It’s your key to finding out who the local experts really are, and to get credit for submitting a review that helps others make decisions.

We hope you make good use of the latest updates and as always, let us know your thoughts here.

Shawn Bolan

Sr. Product Manager, Yahoo! Local

Recently, Harris Interactive conducted a survey for us that studied the “psyche” of the online reviewer.  We wanted to determine what motivates people to contribute to online review sites like Yahoo! Local and we found that the majority of online adults feel compelled to offer their opinion in order to help others in their community through knowledge-sharing, followed by a desire to promote the business and help the merchant succeed.

Based on these motivators, it’s no surprise that three in four online adults (77 percent) agree that sites with online reviews of local businesses are valuable community tools, and one in three adults (33 percent) feel more connected to their community by contributing to online review Web sites.

Needless to say, we’re glad that we’re providing a service that helps connect others and offers invaluable advice when making offline purchasing decisions.  Four out of five online adults (80 percent) are likely to be influenced by a review, and seventy-one percent of respondents at least somewhat, if not strongly, find online reviews helpful in making purchasing decisions.  In addition, one in four adults (29 percent) say their purchasing decisions are either always or often influenced by online review content!  That’s a sizeable percentage of the population.  You can feel good knowing that the reviews you write on Yahoo! Local are helping others in your community make decisions about which product or service they plan to purchase.

We’re also happy to report that more users are influenced by positive reviews than negative reviews (27 percent versus 12 percent, respectively).  These numbers are inline with ones that resulted from a similar study last year and they show that while online reviews are helpful for users, they are also helpful for local merchants.

It’s great to work on such a positive community tool for both local businesses and consumers alike, and these survey results only strengthen our belief in the services we provide through Yahoo! Local.  We hope you’ll continue to find the site a helpful resource and we always welcome your opinions to make the service even better!

Frazier Miller - GM Yahoo! Local